@tomsimps0n. However, some businesses are still hesitant to jump on the gaming train. And 49 percent of that revenue is in APAC with Southeast Asia alone projected to have more than 250 million mobile gamers by 2021. AdColony. AdColony. This opportunity has been accelerated in recent months with the pandemic, and 2020 has seen an enormous uplift in the demand for new solutions for brands to reach gaming audiences. Tom Simpson, AdColony (Tom): I started life as a marketer 15 years ago (wow! AdColony's Tom Simpson on Yahoo Japan-Line, Hulu, and Amazon by Mathew Broughton on 6th Dec 2019 in Podcast On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Simpson, VP, brand and exchange, APAC, AdColony, to discuss the latest news in ad tech and martech. Tom has 14 years experience in digital marketing across the US, Europe, and Asia Pacific, both brand, agency and supply side. Tom Simpson, AdColony’s SVP for APAC said, “We passionately believe that gaming is the new and improved social media for marketers in terms of connecting with consumers at scale. 20 July 2020 Advertising in the mobile gaming world According to a report by NewZoo, the global mobile gaming market is projected to be worth $174 billion by 2021. Most Awarded Mobile Ad Tech Platform in APAC Instant-Play ™ HD Video Zero Buffer Full Screen 90% + Completion Rate Certified 100% MOAT viewable WINNER Brand Safe & Transparent MARKETING TECHNOLOGY COMPANY OF THE YEAR 2016 & 2017 … SINGAPORE – Tom Simpson, SVP, APAC at AdColony maps out how advertising will look like in the “new normal.” Read his full piece below: The global pandemic has had a significant impact on our economy, society, and way of life. Tom currently leads the Asia Pacific business for AdColony, the largest global mobile app marketing platform. He has worked across video, performance, AI, programmatic, mobile, gaming, online retail and data with the world’s largest brands. Tom Simpson. This opportunity has been accelerated in recent months with the pandemic, and 2020 has seen an enormous uplift in the demand for new solutions for brands to reach gaming audiences. Tom Simpson, VP, Brand & Exchange, APAC at AdColony. I’m very interested in people and the world around me, so each move has been made with the simple goal of learning something new. A key starting point for brands in understanding gaming and gaming audiences, says Adcolony’s senior vice president for APAC, Tom SImpson, is … “We’re thrilled to kick off what we hope to be a wider partnership with Anzu in Australia and New Zealand,” said Tom Simpson, AdColony’s SVP for APAC. Singapore – A new exclusive partnership has been formed between ad platforms AdColony and Anzu.io, ... and 2020 has seen an enormous uplift in the demand for new solutions for brands to reach gaming audiences,” said Tom Simpson, AdColony’s senior vice president for APAC. @tomsimps0n . Tom Simpson senior vice president, APAC, AdColony Read Bio. Catch up with Tom Simpson, SVP Brand & Exchange APAC, in MarTech Series, where he discusses our #Coronavirus Impact Surveys, consumer behavior during the pandemic, and the mobile gaming market. Tom Simpson is Senior VP:APAC at AdColony. Tom is a global digital professional with over 15 years tech and marketing industry experience at start-ups, agencies and multinationals. Tom Simpson. Tom is a global digital professional with over 15 years tech and marketing industry experience at start-ups, agencies and multinationals. We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. Tom Simpson, AdColony. “This opportunity has been accelerated in recent months with the pandemic, and 2020 has seen an enormous uplift in the demand for new solutions for brands to reach gaming audiences. The AdColony team has a busy week ahead as we prepare to attend two exciting events: Programmatic Punch APAC and The Drum Digital Advertising Awards! He has worked across video, performance, AI, programmatic, mobile, gaming, online retail and data with the world’s largest brands. “We passionately believe that gaming is the new and improved social media for marketers in terms of connecting with consumers at scale,” said Tom Simpson, AdColony’s SVP for APAC. … VP, Brand & Exchange, APAC. AdColony Senior VP APAC Tom Simpson discusses how marketers can leverage 5G opening up the gaming industry to create mobile versions of popular games and lowering barriers of entry to reach new players and ecosystems.. By Tom Simpson. Tom Simpson, AdColony’s SVP for APAC said, “We passionately believe that gaming is the new and improved social media for marketers in terms of connecting with consumers at scale. Tom Simpson, AdColony SVP, APAC said, “I’ve worked with Adrian across several businesses in the past seven years and I’m delighted he has decided to turn his considerable talents to leading growth and marketing for us in this region. Tom Simpson, AdColony. For marketers, the gaming industry offers a plethora of opportunities. Both events will take place in Singapore and will be attended by the most innovative marketers and advertisers in the region. Tom Simpson, our VP, Brand & Exchange, APAC, will be participating in a panel during Programmatic Punch. Tom is a global digital professional with over 15 years tech and marketing industry experience at start-ups, agencies and multinationals. Senior Vice President, APAC. See Tom Simpson's compensation, career history, education, & memberships. Tom Simpson Director, Programmatic & Growth, APAC AdColony . Tom currently leads the Asia Pacific business for AdColony, the largest global mobile app marketing platform. “With gaming now the biggest entertainment channel for Asia-Pacific consumers, it’s the number one opportunity for brands going into 2021,” says AdColony APAC SVP Tom Simpson. These announcements coincide with AdColony combining its programmatic private marketplace and open exchange expertise with its high-quality, first-party supply and SDK data. “Gaming has grown as a channel brands value over the past several years, and that realization, and demand for new solutions for brands to reach gaming audiences, accelerated dramatically this year,” Simpson continued. ), and gradually evolved through the agency world, and then on into tech, which is where I sit now. This partnership allows AdColony … He has worked across video, performance, AI, programmatic, mobile, gaming, online retail and data with the world’s largest brands. 2 58% of all online video viewing in 2017 will occur on mobile * ZenithOptimedia forecast . Tom Simpson, VP Brand & Exchange APAC, discusses mobile gaming in APAC and who mobile gamers really are in Marketing In Asia. Tom Simpson, AdColony’s SVP for APAC said, “We passionately believe that gaming is the new and improved social media for marketers in terms of connecting with consumers at scale. Itamar Benedy co-founder & chief executive officer, Anzu.io Read Bio. Ahead of the session, The Drum caught up with Adcolony’s senior vice president APAC, Tom Simpson, to unpick some of the key trends and misunderstood insights … LOS ANGELES — MARCH 28, 2019 — AdColony, Inc., the mobile performance marketplace, today announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. And will be attended by the most innovative marketers and advertisers in the region agencies and...., & memberships Simpson Director, Programmatic & Growth, APAC at AdColony currently leads the Pacific. 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